I was confused about this at first, also, and I sort of just assumed an answer for myself to make me content - it seems to be working with me, too.
I think you need to have your Sims in certain moods before certain actions to others. Also, talking and interacting with someone will bring up the interactions - talking to a love interest to the point of alluring or irresistible(depending on the traits) brings up options like marrying and the likes.
It's worked for me, maybe it will work for you? Hope it helps!